Verizon wins streaming rights for NFL London game

Roger Goodell

The Wall Street Journal first reported the news.

The game, a week three matchup between the Baltimore Ravens and Jacksonville Jaguars to be played in London on September 24, will be distributed on Verizon's AOL platform, its mobile video service go90, and Complex, a young male-focused site it co-owns with Hearst Corp.

Although, Verizon did not disclose the terms of the deal, WSJ say citing a person familiar with the transaction that the price for the game was $21 million. It is similar to a deal that Yahoo struck with the league in 2015 to show a Buffalo Bills-Jacksonville game from London.

Verizon is paying roughly $21 million for the game. That deal is reportedly worth $50 million.

Verizon already has a deal in place with the National Football League to stream games on mobile devices, but the agreement only includes prime-time and local-market games, and the streams are limited to viewers in the US. "In the United Kingdom, the game will be on Sky Sports".

Verizon has been a partner with the NFL dating back to 2010 as it has had rights to stream live games from the television networks (CBS, ESPN, Fox, NBC, NFL Network) on mobiles through last season and is hoping to continue that deal.

"Are we reaching incremental audiences?" said Shah. "What we want to continue to learn is who is consuming the live games", Shah said. Oh yeah, because that game is being played overseas, it's airing at the ever-popular hour of 9:30 a.m. (6:30 a.m. on the West Coast).

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