This Avril Lavigne conspiracy theory just won't die down

This Avril Lavigne conspiracy theory just won't die down

The theory, explained in massive detail by Twitter user @Givenchyass, states that Lavigne died in 2003, and it's her look-alike that has been living in her place since then.

The theory says because her supposed "death" occurred at the peak of her career, Ms Lavigne's record company hired a lookalike known as Melissa Vandella to impersonate her. Vandella was reportedly recruited prior to pose as the Canadian singer for paparazzi, the theory continues.

One thing cited in the conspiracy theory is the shifting positions of the freckles on Lavigne's arm, something that has been pointed out as suspicious since body marks like freckles do not change over time, Metro reported. "Proof" has included Lavigne's red carpet shots (Lavigne wears pants; Melissa prefers dresses and skirts) and supposed differences between the facial features of pre-2003 Lavigne and the current ones.

"This person forwards it to six people, who each forward it to another six.so you've got that scale of something that would get out of control very, very quickly", she said.

But Lavigne is not the first celebrity to be subject to a (completely unverified) cloning conspiracy theory, as the following examples show.

"I'm really happy to announce that I am now working on new music and I will be releasing a new album in 2017", she wrote in an Instagram post.

In fact, Rolling Stone reports that the rumour actually dates back to 2003, when a spurious rumour started claiming Lavigne committed suicide after her grandfather's death.

She is now working on a new album.

Avril Lavigne is dead.

One user pointed out: "Avril Lavigne would never promote a Slim Secret bar". She most recently posted a selfie with her mother on Mother's Day. And the more people add to it, the longer the thread becomes.

Earlier today fans of the 'Sk8er Boi' singer were dragged back down the rabbit hole when the theory blew up again on Twitter, of course!

The blog was created to "demonstrate how easy it is to launch a great online conspiracy theory", according to BuzzFeed journalist Ryan Broderick, whose blog reference in 2015 accidentally revived rumors.

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