Amazon-Apple TV deal shows tough road to cooperation for tech rivals

Tim Cook opened the event and without wasting much time we cut straight to the chase as the first major announcement that was made was about the tvOS and Apple TV.

This year's WWDC speech was an important one as we witnessed Apple adopt most of the trending technologies and building upon them in their true fashion.

Apple CEO Tim Cook made the announcement at today's Worldwide Developers Conference (WWDC) keynote in San Jose, California. We listened. Amazon Prime Video is coming to the TV App and all Apple TVs this year.

Cook also announced that the TV App for Apple TV, iPhone and iPad, which serves as a unified hub for separate apps that offer an array of movies and TV shows for streaming, now has 50 content partners integrated.

Streaming is not the only example where a spat between Apple and Amazon limited customer choice.

Apple said the updated iMac range is supposed to set the "gold standard" for desktop computers.

Apple once tried to create its own TV service for Apple TV, but the company announced on Monday it was adding once-rival Amazon's video service to the device. That's an unusual departure, as Apple usually reveals at least a few new tvOS software features at its developer conference. It'll have a 5K display, options for up to an 18-core Xeon processor, and comes exclusively in space gray.

The developer preview of watchOS available today with free upgrades coming for users in the fall. Yes, a new placeholder has gone live on the Apple's App Store for a "Files" application from the company.

The new MacOS High Sierra will also be rolled out later this year, offering a smart photos feature to make it easier to find what you're looking for. To bridge the gap, it's built a superpowered version of its all-in-one iMac that will be available in December.

In iOS 11, Apple's forthcoming mobile operating system, the company is introducing peer-to-peer payments through iMessage.

"You asked (a lot)".

Apple isn't just going after Amazon.

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