Android Amazon App To Get Alexa Integration Via Latest Update

Echo Show

The message, which can be read in its entirety below, stated that Alexa was now available through the application.

Amazon hasn't made an official announcement yet, but the company did confirm to TechCrunch that the integration is rolling out this week. But, adding Alexa to its main Android app will nearly certainly allow Amazon to introduce a lot of new people to the virtual assistant.

Amazon purchased the data analysis startup back in May to enhance Alexa and related services but did not report the transaction, which the L.A. Times exposed Thursday.

That may not be a user's primary demand inside of a shopping app, but this is likely just a way for Amazon to display Alexa's capabilities and engage customers to use it more. He stressed that Alexa will be a main feature of the Amazon app and not a standalone.

Echo Show
Personalized Screen Background

Similar to the version of Alexa that ships with Amazon's range of Echo devices, Alexa on mobile can perform several voice-activated functions, such as answering basic questions or giving daily news via the Flash Briefing feature.

Amazon is making a step to take advantage of Alexa's popularity by reaching out to more audiences who do not have a full understanding of how the voice assistant works without having to own its home device Amazon Echo and others.

It's not a full-blown Alexa integration per se, but more of a tech demo to an extent. The Californian firm was also reportedly negotiating with Google and IBM before agreeing to sell itself to Amazon, people familiar with the negotiations said. At that point, you'll be able to customize Alexa, if you so choose. Feel free to sound off in the comments section below!

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