Jio launches 'effectively free' 4G phone; data starts at Rs24

Reliance AGM 2017: 'Free' 4G VoLTE feature phone launched

There needs to be high value proposition for Reliance Jio's feature phone users which means that basic voice calls and internet access won't be enough to trigger massive adoption of the feature phones. In order to avoid misuse of any kind, a one-time refundable deposit of Rs 1,500 will be collected with every JioPhone. Reliance Jio will give out JioPhone for user testing in beta from August 15. Both the plans offer free and unlimited data, voice calls, SMS and access to Jio apps for 56 days. As a feature phone, the device has an alphanumeric keypad, and a small 2.4-inch colour screen.

Please Wait while comments are loading. Customers can opt for existing Jio Dhan Dhan Dhan of Rs 309 pack that would allow users to watch nearly 3-4 hours of videos daily, of their choice, on a large screen. "The replacement cycle of feature phones was normally four years till date but JioPhone will now shorten that cycle and you will expect lot of people upgrade to the new VOLTE-enabled JioPhone", Pathak said. Jio's sachet packs for Rs 24 and Rs 54 come with a validity of two days and a week respectively.

The handset also comes with a torchlight, a headphone jack, and a very compact design.

That said, the phone comes with a whole host of interesting features. This deposit will be refunded after 36 months on return of the phone. They will only have to pay Rs 1,500 as a security deposit to procure the device, which is fully refundable after three years. Manufacturers placed the voice command interface along with their pre-loaded Jio apps. Other features include SOS functionality, which can be activated by pressing 5, and support for NFC that enables quick payments.

While the oil-to-retail and telecom conglomerate's shareholder meetings are never short of significant announcements, RIL chairman and India's richest billionaire Mukesh Ambani outdid himself this year by showering gifts on shareholders and customers alike.

Mukesh Ambani says data consumption in India has grown to 120 crore GB from 20 crore GB in 6 months. All of which have been a staple of the feature phones of old.

This phone features the innovative cable link which connects the television to the users.

They will make the phone available to the users from the August 15th, 2017. "We are all set to unfold a new chapter of the Jio Digital Life".

Since the base for 4G feature phones is around 400 million and even if one-third of these users plan to upgrade, this will lead to 133-150 million new user-opportunity in the short-term period, Pathak said.

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