Star Wars Find the Force event is an augmented reality treasure hunt

Star Wars Toy Launch to Unveil New'Last Jedi Character

The campaign's basics, by the numbers: As the first wave of "Last Jedi" merchandise lands September 1 (aka "Force Friday II"), the "Find the Force" AR game - involving about 20,000 stores in 30 countries - will let participants hunt down 15 "Star Wars" characters, two are which are new.

"The Last Jedi", the eighth movie in the "Star Wars" film saga, arrives in theaters in December. Fifteen characters will be seen over the course of the three days, with Lucasfilm noting one of them will be a new character from the film. Ushering it in will be an event Disney is calling 'Find the Force, ' which is described as being an augmented reality-based treasure hunt that spans the globe.

So, you'll download the new update for the Star Wars app, then click "Find the Force". It allows users to visit 20,000 retailer locations, in 30 countries, to scan special codes on stand-ups to unlock one of 15 exclusive characters. They've already been spotted in some of the Last Jedi footage we've seen so far - they're what Finn and his team are flying toward on the planet Crait.

"Star Wars", one of Disney's most important franchises, was the US toy industry's top-selling property for 2015 and 2016, with $1.5 billion in sales over the two years, according to research firm NPD.

Force Friday II puts fans right at the center of the action using augmented reality to bring our characters to life like never before. You can then take photos, record videos, and share the experience on social media.

Those who would like to try the feature out before it goes live in stores can test it on the Find the Force website by scanning an image and seeing an early look at the porgs.

Each graphic reveals a different AR character experience every day from September 1-3.

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