Amazon completes Whole-Foods purchase Monday

Amazon to cut Whole Foods prices Monday

Price reductions for specific items have not been made public yet, but now, for just under $3, customers can by a Hass avocado, organic of course, online at Whole Foods, so the Amazon pricing is expected to come in at a more competitive level. However, rivals should be under no illusion that they are now dealing with a competitor that is not afraid to damage profits and margins if it creates long term gains.

Amazon also said it will start selling Whole Foods brand products on its website, a move that sent down shares of packaged food sellers, including Kellogg. The company also said certain Whole Foods products will be available through Amazon.com, AmazonFresh, Prime Pantry and Prime Now. And that same day, Whole Foods will offer lower prices on some of its top-selling items.

Additionally, you'll now be able to buy Whole Foods groceries and products on Amazon, and likewise, pick up your Amazon packages at Amazon lockers at your local Whole Foods.

The green light for the sale to go through from both the Federal Trade Commission and Whole Foods shareholders did nothing to alleviate those concerns. "Amazon's competitive advantage is its speed - and that's what it's bringing here, with quick turnaround and quick changes". The e-commerce giant has little interest in premium margins.

"While we are encouraged to see Google continue to enhance its eCommerce/Shopping offering, we believe the attention the announcement received was overblown", Blackledge wrote, noting that only 4% of USA households that buy products online bought groceries via Google Express in July.

For now, WalMart, Kroger and a handful of other supermarket companies still dominate the market. Upon the initial announcement, Kroger's stock dropped nine percent. Costco lost 5 percent and Target fell 4 percent.

When Amazon's acquisition of Whole Foods closes Monday, lower prices and integration with Amazon's Prime membership program will immediately take effect.

On average, she said, supermarkets only squeeze about $1 of profit out of every $100 in revenue.

If he were another retailer who was locked out of deals with Amazon or Google, McKnight said, "I'd be wetting my trousers now". By taking aim at staple items, Whole Foods' store traffic and sales could see an uptick quickly. Amazon has more than 60 million Prime members, according to analyst estimates.

"There was never any doubt that Amazon would lower prices, and even offer further discounts in-store to Prime members", said Baird Equity Research analyst Colin Sebastian.

"The two companies will together pursue the vision of making Whole Foods Market's high-quality, natural and organic food affordable for everyone", they said in a joint statement.

Earlier this month, Amazon sold $16 billion of bonds in order to pay for the purchase.

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