Apple unveils new 4K television

Apple TV 4K launched: Specifications and features

Apple has unveiled its new 4K-enabled Apple TV, as the vendor aims to bring "the magic of the cinema straight to your living room".

The new Apple TV also includes support for streaming video in HDR, or High Dynamic Range, which if the video supports it allows for a better contrast range (the spectrum between deepest black and brightest white) and more vivid colors.

The user interface has been remade in 4K, ensuring it is sharp and crisp for TVs with support for Ultra HD.

As we have also heard, Apple has worked out deals with the major movie studios, which will sell 4k versions of their movies from Apple's iTunes store.

Apple will launch pre-orders for the Apple TV 4K from 15 September, with the first devices shipping from 22 September.

It's also worth pointing out that 4K Blu-rays are still the superior way to watch content at home at the highest possible quality right now, but considering physical media seems to be quickly fading, it's no surprise that companies are turning their attention to improving streaming quality. Apple has finally breached the 4K barriers with the all new Apple TV 4K. The new Apple TV 4K launches on September 15.

The Apple TV 4K 32GB variant will be priced at $180 whereas the 64GB variant will feature a price tag of $200. That being said, now 4K content is catching up, it might be a ideal time to launch such a product.

Of course, to get the full benefit of the HDR support on the Apple TV 4K, you must have a television set that supports HDR, but if you have a 4K television, chances are it supports HDR technologies too.

Apple TV 4K has been announced by the company at an event in Steve Jobs Theater at the new Apple Park campus. Thanks to some internal upgrades, it can now push 4K and HDR content out to your TV, assuming your set can handle that kind of high-res stuff. Apple has also announced that it will partner with Netflix and Amazon Prime Video for 4K HDR original content on iTunes.

The headline feature is 4K HDR support.

For the geeks, here's news on the new hardware - it uses the Apple A10X Fusion chipset from the outgoing iPad Pros. Even the GPU will be four times faster than the current Apple TV. Previous Apple TV owners will be glad to know that their SDR movies will be HDR-ready, for free.

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