Apple purchases AR headset firm Vrvana for $30 million?

Apple acquires AR startup Vrvana for $30M as it continues work on its own AR headset

Previously, "Apple" the company talked about their plans for the next few years.

Apple and Vrvana have remained quiet about the merger but sources close to the deal told TechCrunch the acquisition was already wrapped up. The report says Apple has been working on augmented reality headset to ship in 2020. Apple shares were slightly higher in premarket trade, and have gained 49% in 2017, while the Dow Jones Industrial Average has gained 19% and the S&P 500 has gained 16%.

VRvana's Totem is now tethered, but I assume Apple will solve this issue over the next few years.

Apple can utilize Totem's technology in its upcoming device as the reports suggest that the iPhone maker is working on some sort of AR headset or smart glasses product.

In addition, at least some Vrvana employees have now joined Apple in California.

Totem's ability to produce truly opaque blacks and seamlessly blend the real world with the virtual enables the creation of unique mixed reality experiences so credible that your customers will actually believe that they are in the action.

Thus there's no clear fact about the existing products of Vrvana, or any product roadmap of its current business-It has worked with Tesla, Audi, Valve, and other under the NDA and will be making its way to Apple. The Canadian startup is best known for their hybrid headset Totem, which has not yet been released.

As reported, it's a kind of a tethered headset that has a couple pass-through cameras on the outside to view the world and display it on the OLED displays on the inside of the headset.

Even if this acquisition has taken place, however, it's just another of many companies in the AR and VR industry that Apple has collected over the years.

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