Lucasfilm Oversees EA Star Wars Titles with Weekly Meetings

Battlefront

If you don't know, EA and DICE recently dropped Star Wars Battlefront 2 for PC, PS4 and Xbox One on November 17th, 2017.

"Listening to the consumer when they start playing the game, six months from now, and even six years from now, is very important for us", Jorgensen said. But our view is these are great opportunities for us to continue to tune the game, to adjust these things. The feature - which would let players gain access to late-game weapons early on, leading to huge imbalance between paying players and standard players - was originally announced around the time of the game's beta testing phase, and the controversy reached a boiling point shortly before the game's official launch, leading to EA hastily removing the feature from the game. "Not to mention you probably don't want Darth Vader in pink-no offense to pink, but I don't think that's right in the canon". Eventually, EA made the surprising move to temporarily remove microtransactions from Star Wars Battlefront II altogether.


Star Wars: Battlefront II Costs Electronic Arts Big Time In Huge Stock Loss

Despite pre-release testing, EA did not anticipate the level of consumer backlash it's faced over a microtransaction system fans have derisively labeled "pay-to-win". "We do not believe loot boxes are gambling, and suspect player angst over mangled approaches to MTX will naturally self arrest further game development errors", Benchmark analyst Mike Hickey wrote in an email. The best solution would be to completely remove Star Cards so that players can not pay in real-world currency for game-altering upgrades. Darth Vader in white probably doesn't make sense compared to Darth Vader in black. "I think EA got ahead of itself in presuming that MTX would work equally well in all games". "We think the time has come for the industry to collectively establish a set of standards for microtransaction implementation, both to fix damaged player perceptions and avoid the threat of regulation". It even prompted Hawaii State Rep. Chris Lee to publicly denounce EA's game as "predatory" during a press conference where he argued that it is "a Star Wars-themed online casino created to lure kids into spending money".

Until Battlefront II showed up and ruined the party, investors were all for EA's focus on live services and microtransactions, but it seems opinion has soured. "There might be things that we can do cosmetically, and we're working with Lucas [film] on that". With that, a Wall Street analyst believes that EA should take the time to right the ship, instead of focusing so much on how it can make additional money from the game. But Star Wars fans also may want to tailor things: "different colour Lightsabers, things like that, so you may see something like that".

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