Amazon Prime Video is finally available for Apple TV

Apple Releases tvOS 11.2 with New Sports Tab 'Match Content' Feature

While Google and Amazon continue to bicker back and forth about which company's services will be available for what platforms, it seems Apple is finally getting its act together now that Amazon Prime Video is available on the Apple TV.

The arrival of Amazon's app on Apple TV suggest a significant improvement in relations between the companies and makes it more likely than ever that we could see the Apple TV return to Amazon store listings.

The video service originally launched in 2006, competing in the crowding streaming video market with other global services like Netflix and YouTube TV, as well as localised services like Stan and Foxtel Now in Australia.

If the addition of Prime Video to Apple TV weren't reason enough to celebrate, the Amazon Prime iOS app was just updated to support the iPhone X and its troublesome display notch.

Amazon had been the most high-profile streaming video service absent from Apple TV devices, and competitors like Netflix and Hulu have always been on the device.

Amazon Prime Video is finally available.

In retaliation, Amazon pulled the Apple TV set top box from sale, and it's still absent at the time of writing. With the app now launched, it will presumably re-appear, although there's no obvious sign of it on the Australian arm of Amazon just yet. Prime Video requires tvOS 11.1 or higher, which can be downloaded in Settings System Software Update on your Apple TV.

After years of waiting, Prime Video is available now for free.

9to5Mac reports that the Amazon Prime Video app does not show up in Apple TV Search at present, but it is expected to do so when the rollout is completed.

With one controversy seemingly solved, Amazon now turns to Google, which announced on Tuesday that it would block its YouTube video app on Amazon devices because it does not sell Google hardware like Chromecast streaming dongles and Google Home smart speakers, per Investor's Business Daily. "Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and Fire TV".

"We've been trying to reach agreement with Amazon to give consumers access to each other's products and services", a Google spokesperson said in a statement obtained by Engadget.

"We are so pleased to welcome Amazon to Apple TV", Cook said on stage in June.

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