Apple's iPhone X2 Could Get a Price Cut

EXPRESSThe scam e-mail tries to trick users out of their login for iTunes iCloud and the App Store

"Apple may position the new 5.85-inch device as the cheapest model of all three next-generation iPhone models", said Luke Lin in the report.

MicroLED screens are brighter and use less battery power than the current Samsung-made OLED displays used in the iPhone X and Samsung Galaxy S9, and they enable the manufacture of slimmer devices such as smartphones and smart watches.

Apple recently sent out invites to an event, where the company is expected to announce new products and services.

"...the new device's MBOM will be more than 10 percent lower than that for iPhone X. He added that the MBOM of the iPhone X was more than US$400 in 2017".

As previously reported, weak sales of the current iPhone X resulted in Apple utilising far less Samsung OLED display panels than forecast. The initial plan for Apple was to use LCD panels in the 5.8-inch iPhone as well but the reduction in MBOM has allowed Apple to use OLED panels, said the report. This means that the customers can expect a price drop when compared to the previous year launched iPhone X.

Apple is designing and producing its own MicroLED screens for its devices as part of a test project, sources told Bloomberg.

Apple now designs chips for its mobile devices and a move into displays could hurt screen makers like Samsung Electronics Co, Japan Display Inc, Sharp Corp and LG Display Co in the long term.

The " builds " of iPhone for the first half of this calendar year have been cut by 6 million, they reckon, for the X, while total iPhone builds have been slashed by Apple by 9 million. This report is in-line with the earlier reports suggesting the price tag of 2018 iPhones starting from $749. Indeed, per DisplayMate's testing, the display found on the Galaxy S9 is actually more color accurate than the one found on the iPhone X. If Apple were to pass on that savings to customers, the next iPhone X could cost about $900 instead of $999. The iPhone-maker now sources OLED panels from Samsung Display for the iPhone X. It wouldn't surprise me, then, to see Apple carry this pricing strategy over to the new iPhone models, especially since Apple appears to be reshaping its iPhone segmentation strategy to mirror the iPad's.

My guess is that a $100 premium for the iPhone X Plus over the iPhone X is the most likely pricing scenario.

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