Facebook Aims to Rebuild Trust After Cambridge Analytica Data Breach

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Wylie says the firm sought Facebook information in order to build psychological profiles on a large portion of the USA electorate.

After all, it was through the latter that the personal information of millions of Facebook users was stolen. We need to fix that.

The company also promises to limit user data access to third-party apps from now on.

Both Cambridge Analytica and Facebook deny any wrongdoing.

While everyone seems to want to talk to Mark Zuckerberg right now, there are a few people who deserve more of his attention.

Several lawmakers have called on Zuckerberg to testify before Congress, and he opened the door to that possibility on Wednesday.

It is alleged that this data was was used to help them design software to predict and influence voters' choices at the ballot box for both the 2016 United States election and the Brexit referendum.

The Facebook CEO revealed that there may be a bill now being edited and reviewed that would see harsher regulations placed on tech companies such as Facebook and Google, "I know a couple of senators are working really hard on this", said Zuckerberg. "If people can see your friendship on timeline, they'll be able to see it in News Feed, search and other places on Facebook".

Facebook's CEO also said that further API restrictions will be added to the platform, so that developers will lose access to people's data if the apps weren't used in the last three months.

Another thing you may not know: People on Facebook who can see your information can bring it with them when they use apps such as games.

Facebook has already taken the most important steps to prevent such a situation from happening again, Zuckerberg said.

"I started Facebook, and at the end of the day I'm responsible for what happens on our platform", he wrote on his Facebook page. But, this does not imply that your Facebook account can be hacked or is secure.

"We're going to review thousands of apps,"Zuckerberg told CNN's Laurie Segall in an exclusive interview". He may not have apologized, but he announced significant policy changes that will substantially change what developers can do with personal data.

He told the Times that the company had deployed unspecified new artificial intelligence to fight bad actors in the recent Alabama Senate election: "In a year ago, in 2017 with the special election in Alabama, we deployed some new A.I. tools to identify fake accounts and false news, and we found a significant number of Macedonian accounts that were trying to spread false news, and were able to eliminate those".

Facebook asked Cambridge Analytica to agree to an audit to show that the data was deleted, as the data firm promised in 2015.

Third, it will display a tool at the top of the News Feed with apps users have used and an easy way to revoke those apps' permissions to your data. However, for the data shared in the past, you have little say in making sure that it gets deleted for good. "That's the commitment that I try to have inside our company, and for our community".

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