Facebook Wants to be Your New Favorite Online Dating Service

Josh Edelson  AFP via Getty ImagesA sign is seen at the entrance to Facebook's corporate headquarters in Menlo Park

Instead of short-term relationships and hook ups Mark Zuckerberg wants to enable long-term relationships and thus connect the users with each other.

The new feature will compete with dating apps and platforms, like Tinder, OKCupid, Bumble, Hinge and more.

The Facebook Dating app, armed with its own set of features, including a separate messenger, could amplify the problems that now plague Facebook.

Dating feature is the One of the wildest announcement of Facebook which allows users to build dating profiles separate from their primary profiles. And today at F8 we're sharing some of the first steps we're taking to better protect people's privacy.

"If we're focused on helping people build meaningful relationships this is perhaps the most meaningful of all".

Investors in other online dating platforms appear spooked by Facebook's move into the space. As dating pools go, they don't get much bigger than that. The one with "in a relationship" or "married" will not get covered, as Zuckerberg said, the new feature is meant to interest only those users who show themselves as "single". Earlier this year, Facebook also stepped up its job postings features in an effort to take on LinkedIn. "We're surprised at the timing given the amount of personal and sensitive data that comes with this territory", said Match CEO Mandy Ginsberg in reference to the data scandal in which Facebook is now involved.

Though the company has said that it won't use information gained from the dating app to send targeted ads to its users, it's important to note that it has said the same for reading our messenger chats, yet, users frequently complain of receiving related ads about what they discussed inside the chat service. The company also announced a new "Clear history" tool for those concerned with privacy.

On Facebook's dating service, people will be able to browse events and groups related to their interests, such as upcoming concerts or groups for runners. If you are a Facebook user, soon you will be introduced to a feature that will let you find love online. The company is understood to have been planning to launch a dating service within its social network months before the Cambridge Analytica ordeal came to light.

Despite their humorous response, Facebook's announcement caused Match's share price to drop more than 20 per cent yesterday.

My instinct is that Facebook Dating will be something of a success, entirely down to the sheer scale of the site. The firm's flagship product - Tinder - grew USA subscriptions by 23-percent across all platforms over the final quarter of 2017, with the service performing well across all platforms, meaning a purely app-based challenge from Facebook is likely to be "very difficult" to mount, SimilarWeb says.

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