WhatsApp gains special integration with Facebook & Instagram videos, new group admin features

Instagram quietly launches payments for commerce		
		
	Josh Constine

       @	   
   	9 hours

After this latest WhatsApp update, Facebook and Instagram videos that are shared on WhatsApp can now be played on the same chat screen and users would no longer need to switch to the other app to watch the videos. Along with support for in-line video playback, there is also a Picture-in-picture mode which allows users to minimise the video while performing other functions within WhatsApp.

Instagram previously trialled shoppable photo tags in 2016, allowing users to see which products were in a post, and allowing them to follow through to purchase it from the business' site.

Currently, a dinner reservation app named Resy is equipped with this new feature, where a user can book a table within the Instagram page of Resy. Brian Acton and Koum co-founded WhatsApp in 2009 and later sold it to Facebook in 2014. WhatsApp group video calling will reportedly allow four users to chat simultaneously, Imam added. For now, the feature is only available for select users in the USA as well as in the UK.

TechCrunch reported that several users in the USA have already received the feature to shop and make payments in Instagram. Although the messaging app is now owned by Facebook, which admits they scan all the messages sent over Facebook messenger, they claim that they do not read messages sent over Whatsapp. This feature, Zuckerberg said, is just the latest in the company's aims to create "new ways for people to connect privately with close friends, groups, and businesses". Also, the social networking giant revealed that the Oculus TV service, which would offer people VR content, would be launched soon.

According to certain sources, Facebook wanted businesses to have easier access to users' data which they could then use to target appropriate consumer base.

During the F8 conference, Facebook also talked about a new Clear History feature. Similarly, with payments feature coming to Instagram, users will now be able to shop without having to leave the app. With WhatsApp losing its advocate for bloat-free and advertisement-free user experience, the company is expected to introduce advertisements on the platform.

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