Canelo Alvarez signs record-breaking $365 million deal with DAZN

Canelo Alvarez lands a left hand in his win over Gennady Golovkin in September. More

And he just signed a mammoth five-year, 11-fight deal with DAZN worth a reported $365 million - the biggest athlete deal in sports history, surpassing Major League Baseball slugger Giancarlo Stanton's 13-year, $325 million contract in 2014.

In the ever-changing world of boxing's splintered broadcasting market in America, Wednesday's announcement is a big one for DAZN considering it is now the home of the sport's two biggest global stars.

Alvarez, 28, outpointed middleweight destroyer Gennady Golovkin in their September PPV rematch, which also marked his last bout with HBO after the premium cable network announced it was ceasing boxing coverage after 45 years.

Floyd Mayweather has taken a break from calling out UFC lightweight champion Khabib Nurmagomedov to focus on Oscar De La Hoya and Canelo Alvarez.

Alvarez previously had a deal with HBO to broadcast his fights on a pay-per-view basis.

Canelo Álvarez's new contract has bumped the 13-year, $325m deal that Giancarlo Stanton signed with the Miami Marlins in 2014 into second place.

And while the company had talks with Showtime, ESPN and Turner Sports, president Eric Gomez said DAZN's offer was hard to turn down.

Mexican star Alvarez, who dethroned Gennady Golovkin in their gruelling rematch in Las Vegas last month, will fight 11 times as part of the deal, starting with December's super-middleweight bout in NY against Rocky Fielding.

"It is very important for me to give the fans the biggest fights and the most important fights, and I promise you I will always do that".

However, it will earn him more than £1m a week over the five years and Alvarez - beaten only by Floyd Mayweather in a 53-fight career - can increase his earnings if DAZN achieve pre-determined subscription targets. "It's very important. We have something pending there, so let's make the second fight".

"I went to Germany and fought for the world title", said Rocky.

Anthony Joshua's defence of his IBF, WBO and WBA world heavyweight titles against Alexander Povetkin provided its first boxing event streamed in the U.S. in September.

"We are thrilled to be exclusive partners with Golden Boy Promotions and Oscar De La Hoya", added John Skipper, executive chairman of DAZN Group.

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