Amazon drops its $25 free shipping minimum for holidays

David Paul Morris  Bloomberg  Getty Images

As GeekWire points out, Amazon's free shipping offer doesn't guarantee two-day shipping. Offering up free shipping with no minimum could be an attempt to gain more Prime users, but it also may be a tactic to ensure that competitors such as Walmart are less likely to take away sales.

Target last month raised the stakes for the all-important holiday shopping rush, offering USA customers free two-day shipping. Prime membership is not required, although paid subscribers get free same-day delivery when possible. Prime members, who pay $119 a year for the service, already receive free two-day shipping with no minimum purchase necessary.

Just in time for holiday shopping, Amazon will offer free shipping on all orders arriving in time for Christmas. Also mentioned was the previous free-delivery threshold on orders larger than $25.

Delivery as Fast as Today: Tens of millions of Prime members can shop with FREE Same-Day Delivery on more than three million items. During the fourth quarter of 2017, the company spent a record $7.3 billion getting packages to customers. But you can enjoy the freedom of placing smaller orders without having to worry about an extra shipping fee. The offer covers every product category, and although no end date is listed in the Amazon press release, orders arriving in time for Christmas suggests it will end around December 22 just like Target's offer does. The spokeswoman said the company expects to announce that cutoff date later, after assessing customer demand and its logistics network. It's therefore pretty big news when they announce that this year's sale will be their biggest ever, with 10 days of deals and more great offers than ever before, apparently.

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