Netflix Warns Against People Doing 'Bird Box Challenge'

Sandra Bullock's sleeper hit movie has taken the internet by storm!                   By Taylor Henderson        @cornbreadsays      
   December 31 2018 2:01 PM EST

The Bird Box challenge has people donning blindfolds and attempting to complete tasks seen in the movie such as closing the blinds, navigating the house, and even driving (below).

In Bird Box, main character Malorie (Sandra Bullock) is trying to get her two children to a sanctuary located at the end of a long river, and they must remain blindfolded at all times. Why?

Bird Box is the latest film to spawn a meme-related challenge - and the Bird Box Challenge is, apparently, the latest social media craze to spawn injuries.

While Bird Box attracted a lot of A Quiet Place comparisons, the popular post-apocalyptic thriller also sparked a weird viral challenge. Netflix responded on Twitter today telling folks not to get hurt, but thanking them for their love of the movie.

"Can't believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE", the streaming service + Wednesday morning.

Most of the videos end up with people crashing or falling. For example, a video posted on the channel of YouTube creator Morgan Adams, "24 Hour Bird Box Challenge", has accrued more than 1.7 million views since it was posted December 30, while this compilation of #BirdBoxChallenge user-posted videos has almost 350,000 views. "Made it through the whole movie without taking off my blindfold".

Some people took a different approach to the challenge.

"Bird Box" is directed by Susanne Bier, based on Josh Malerman's 2014 novel of the same name.

Twitter user Kristina Hernandez had perhaps the best response to the Bird Box Challenge when she posted a video of an actual bird attacking a cardboard box.

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